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YEBO’s new brand identity, developed in collaboration with Hundred Hands Learning Lab, creates a visual and conceptual framework that celebrates and reflects the diverse voices of BIPOC youth. As we shift towards producing BIPOC youth-centered programing and content, our branding is a vital tool in amplifying the cultural identities, stories, and traditions that our programs seek to highlight.
The branding process emphasized core values that connect directly to our mission of preserving cultural heritage through storytelling and artistic expression. The vibrant colors—Punk Pink, Vicious Yellow, and Black Flag—represent authenticity, community, and self-determination, echoing our goal of fostering creative, culturally rich spaces where BIPOC youth can explore their identities.
Our new logo’s adaptable design enables YEBO to connect with diverse communities and expand across mediums, from apparel to public events. Like our arts-based initiatives, the branding celebrates cultural expression and promotes inclusion, helping to create safe and affirming spaces for youth to thrive and share their stories with the world.
By embracing the boldness of Afrofuturism and the spirit of punk rock, YEBO’s branding isn’t just visual—it’s a statement of empowerment and resilience, supporting our mission to inspire BIPOC youth to reclaim their narratives and foster empathy, connection, and understanding across communities.
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The main presentation of YEBO is designed around simplicity and versatility all while casually proclaiming a punk-rock, Afrofuturist, demeanor.
Abstraction of the YEBO outline allows for multiple opportunities for patterns, shapes, and colors to be used in multimodal contexts. T-Shirts. Banners. Business cards. Wallpaper. The sky is the limit. The shape of YEBO will be recognized no matter how, and who, uses it.
As YEBO expands its network of offerings, it will need to allow for additional labeling. Inspired by the classic punk rock logos, the YEBO Substack bar makes it easy to brand the various entities YEBO will inhabit as it grows.
The primary colors in the design embody YEBO’s core values, enabling all who rock the brand a deeper connection to the organization’s mission and vision. The colors-values correlation are as follow:
Bayard is a loud unique sans-serif typeface designed by Tre Seals (founder of Vocal Type). The font is inspired by signs from the 1963 March On Washington For Jobs and Freedom.
Outside the March on Washington, Bayard Rustin was a close advisor to Dr. Martin Luther King Jr and one of the most influential and effective organizers of the civil rights movement, leading a number of protests in the 1940s, 1950s, and 1960s, as well as a public advocate on behalf of gay and lesbian causes during the 1980s.
Bayard provided Dr. King with a deep understanding of nonviolent ideas and tactics at a time when he (MLK) had only an academic familiarity with Gandhi. Bayard was also instrumental in the formation of the Southern Christian Leadership Conference (SCLC), proposing to King in December 1956 that he create a group that would unite black leaders in the South who possess “ties to masses of people so that their action projects are backed by broad participation of people.”
Check our our branding deck, here.
Want to get your hands on some swag? Head to our YEBObrand store, here.
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