Unmitigated authenticity takes honesty and courage with yourself and with those around you – it’s about the pursuit of finding oneself.
I came up with the name Unapologetically Isaura as a form of protest to no longer accept other people’s definitions of me, and to show my true inner-self in all of its imperfection and messiness. I guess you could say this podcast launched me in my journey of finding my true self. However, I quickly realized how hard it is to be one’s true self to the world. I grew a passion to get to hear people’s real stories, and not just the good parts, but the “imperfect” parts as well.
An intentional approach to discovering people’s stories was represented in the segments I created. “Moon and Stars” discussed the big three astrological signs of my guests to allow my listeners an opportunity to get to know them in a deeper way and to understand the unique perspectives of the guests. “Real Talk” takes a real world topic and opens up a conversation with the “Homie of the Week” about how it relates to their lives. Every episode ended with an “Affirmation of the Day”, because in a world that is constantly testing us and ridiculing our true nature it is of essence to affirm ourselves.
The intentionality did not stop with the content of the podcast but also in the branding of Unapologetically Isaura, with Punk Pink being the center of an all pink palette, one of YEBO’s primary branding colors! Why Punk Pink? For starters, pink is my favorite color, and it was essential for my branding to represent who I am as a person and there is absolutely nothing subtle about Punk Pink. This color represents power and it is understood that I am here to show up and show out. Every piece that you see in my branding has been picked to tell a story of eccentric authenticity, a true homage to the role YEBO has played in my journey!
Unapologetically Isaura ignited a loving and accepting space for every guest to express themselves in the way that empowers them the most. I curated a list of homies to touch on a wide variety of topics like body image, toxic masculinity, motherhood and other topics. The purpose was to curate a community that feels seen and empowered in who they are as people regardless of societal expectations.
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